At For the Love of Art Fair, artists are not just exhibitors — they are the heart of everything we do. From the moment an artist is selected, our focus shifts to one clear goal: elevating their presence, expanding their audience, and telling their story in meaningful ways.

We believe a successful art fair does more than create a place to sell work. It creates visibility, credibility, and momentum for artists at every stage of their career. That belief drives how we promote and advertise the artists who participate in our show.

Giving Artists Visibility Beyond the Art Fair

Many art fairs focus promotion on the event itself. We take it several steps further by putting our artists front and center in high-impact, public-facing media.

Through our partnership with Outfront Media, For the Love of Art Fair features large-format billboard advertising throughout the Michiana region. These billboards do more than announce the show — they spotlight the artists and reinforce the idea that original art belongs in the public eye. It’s one of the most visible ways we elevate artists and introduce them to audiences who may not yet attend art fairs regularly.

Television and Radio Exposure Across the Region

We also work closely with local television and radio outlets to ensure our artists receive broad media exposure. Artists and organizers regularly appear on all major local news stations, as well as WNIT, sharing stories about the fair, the creative process, and the importance of supporting original art.

These appearances help artists connect with collectors, families, and art lovers throughout the region. Television and radio interviews provide credibility and allow artists to speak directly to the community in their own voice.

Art on the Air: Letting Artists Tell Their Story

One of our most meaningful partnerships is with Art on the Air, a podcast dedicated to amplifying artist voices and creative journeys. With a large and engaged following, Art on the Air gives participating artists a platform to share their inspiration, challenges, and personal stories.

This partnership goes beyond promotion. It humanizes the work, builds deeper connections with audiences, and helps listeners form lasting relationships with artists before they ever step into the fair. Storytelling matters, and this platform allows artists to be seen and heard on a national scale.

Editorial Coverage and Local Artist Features

For the Love of Art Fair has also attracted the attention of several publications that actively highlight participating artists, particularly local creatives. These editorial features help artists build press coverage they can use long after the fair ends.

Being featured in print and digital publications strengthens an artist’s professional portfolio and increases visibility with collectors, galleries, and institutions. It’s another way we ensure artists benefit well beyond a single weekend.

Professional Video That Builds Excitement

Visual storytelling plays a critical role in modern promotion. That’s why we’re proud to have TJ Media as a title sponsor, providing professional video services that elevate the presentation of the fair and its artists.

From promotional videos to artist-focused content, TJ Media helps capture the energy, craftsmanship, and emotion behind the work. These videos are used across social media, digital marketing, and event promotions to build anticipation and drive meaningful engagement.

A Fair Built Around Artist Growth

Every promotional decision we make reflects one guiding principle: artists deserve opportunities to grow their presence in the art world. Whether through billboards, broadcast media, podcasts, editorial coverage, or professional video, our goal remains the same — to give artists exposure that supports long-term success.We don’t see promotion as a checkbox. We see it as a responsibility.

By investing in marketing that highlights artists as individuals and professionals, For the Love of Art Fair creates an environment where artists feel valued, supported, and celebrated.

Apply to Be Part of the Experience

If you’re an artist looking for more than a booth — if you’re seeking visibility, storytelling, and a fair that actively promotes your work — we invite you to apply.

Apply Now – For the Love of Art Fair Call for Artists
https://fortheloveofartfair.com/application/

We look forward to sharing your story with our community and beyond.